Many of us have been exposed to the irritating and degrading pitches that promise us untold wealth with little effort on our part. These get rich quick schemes have been around for a long time and are universally failed enterprises. It is with this jaded brush that the solidly reputable and effective business process known as multi-level marketing has been painted. With the business climate in which we now find ourselves, this may be the strongest approach a new company can employ.
Companies have also had to tighten their belts and search for efficiencies at every level of production, transportation, retail and advertising. This has had the unfortunate effect of downsizing, which ironically only fuels the downward economic spiral. The transition form overt consumerism to a more fiscally prudent culture based on saving has been neither complete nor comfortable. The notion that when wall street sneezes main street has a stroke has been played out in real time over the last 24 months.
Conventional wisdom would indicate that this is probably the worst possible time to be opening a new enterprise of any sort. Unfortunately that is precisely what is needed to drive the growth of productivity that generates jobs and re-primes the US industrial engine. With most of us cutting everything we can from the family budget, even newspapers, magazines and the honored television are fair game. This further complicates the ability of a new idea to reach a consuming population.
While this may appear a truly grim situation for anyone trying to sell anything, it as driven all of us back to a stable, reliable method of learning about things which are valuable and important to us. This is the perfect time to leverage our natural social instincts as a means to advertise our wares. If one has a good product or service with innate value, then the digital imaging hype is not really necessary for sales productivity.
There is, however, still a means for the creative approach to marketing that will receive a fair review from even cynical customers. The age old approach of presenting a product in person. There are two prerequisites for the success of this approach: a quality product or service and trained professional sales personnel. Give these as an entering argument, the consumer is much more attuned to hearing about new information from a person, face to face, than any digital representation ever could.
There are several reasons for the natural preference to people presenting an item for sale. It is inherently more trusted because the presenter is human, and the presentation allows for interaction. The consumer can ask questions and get instant responses for their evaluation. This is the magic that multi-level marketing brings to the battle. With a good base product and a trained, professional sales staff, businesses can thrive even in difficult times.
Companies have also had to tighten their belts and search for efficiencies at every level of production, transportation, retail and advertising. This has had the unfortunate effect of downsizing, which ironically only fuels the downward economic spiral. The transition form overt consumerism to a more fiscally prudent culture based on saving has been neither complete nor comfortable. The notion that when wall street sneezes main street has a stroke has been played out in real time over the last 24 months.
Conventional wisdom would indicate that this is probably the worst possible time to be opening a new enterprise of any sort. Unfortunately that is precisely what is needed to drive the growth of productivity that generates jobs and re-primes the US industrial engine. With most of us cutting everything we can from the family budget, even newspapers, magazines and the honored television are fair game. This further complicates the ability of a new idea to reach a consuming population.
While this may appear a truly grim situation for anyone trying to sell anything, it as driven all of us back to a stable, reliable method of learning about things which are valuable and important to us. This is the perfect time to leverage our natural social instincts as a means to advertise our wares. If one has a good product or service with innate value, then the digital imaging hype is not really necessary for sales productivity.
There is, however, still a means for the creative approach to marketing that will receive a fair review from even cynical customers. The age old approach of presenting a product in person. There are two prerequisites for the success of this approach: a quality product or service and trained professional sales personnel. Give these as an entering argument, the consumer is much more attuned to hearing about new information from a person, face to face, than any digital representation ever could.
There are several reasons for the natural preference to people presenting an item for sale. It is inherently more trusted because the presenter is human, and the presentation allows for interaction. The consumer can ask questions and get instant responses for their evaluation. This is the magic that multi-level marketing brings to the battle. With a good base product and a trained, professional sales staff, businesses can thrive even in difficult times.
