Content is king. It gets to wear the crown. And sit on the throne. And rule the world. When it comes to establishing credibility, gaining trust and producing sales, content is royalty. While I would never suggest abandoning the concept of delivering high quality content to your subscribers, there is another type of list composed of subscribers who couldn't care less about content.
"What is this type of list?" you ask. - The "announcement list". I've been teaching about the "announcement" list since at least 2002 (on record at an event). And, yet, it's a widely untapped asset in most email marketing circles. The main reason is: nobody's teaching it. And so, nobody knows anything about it, let alone how to effectively create one of these lists. So, we're going to revisit it.
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What Is An "Announcement" List?
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DEFINED: An announcement list is a list whose sole purpose is to "announce" (I.E. Inform, notify) when something new is available for review, consumption or purchase. In other words, it unapologetically says, "Hey, I just released XYZ. Come check it out!" Now, at first glance you may be thinking, "Who would join a list that offers no content and only sales pitch?" If you say it that way, it doesn't sound too good to me either! That's why you don't say it that way. Let's take a look at HOW to "say it"...
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How About An Example "Announcement" List?
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If you go to my site you'll find a textbook example of this concept. PLRSO stands for "Private Label Rights Special Offers" I established this list for the sole purpose of informing people anytime I have a new PLR offer available for them to buy.
That's it. I don't send out ezine articles to them. No newsletters. They don't get blog posts. There aren't any special reports. No content of any kind. What they get, in essence, are sales messages. And there are already 2,822 subscribers, many of which have already purchased some of the PLR special offers that have been "announced" to the list.
And how, does it work! Here are some of the reasons...
1. I used an 'in-demand" product and allow my subscribers to start ahead of others by knowing about the new release before it is available to the rest of the world by joining the list.
2. I don't call it an "announcement list", instead it is my "Free PLR Club". That dramatically changes the perception.
3. I purchase a separate domain name for it, increasing the perceived importance and value to those who subscribe.
4. You don't have to buy to join, nor do you have to buy after you've joined. No commitment. Buy what you want, pass on those you don't.
5. An example of cost is provided with what you can purchase presently. This further shows the "value" of the complementary membership.
The idea of creating the "announcement list" becomes a complete no-brainer when you throw in the following twist. My affiliates get to "give away" free memberships to the PLRSO club. Then when a referral buys an offer, they get a check. I get a lot of other people promoting and building my list for me and we all win.
Right now the wheels are churning, er turning...
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What Kind Of "Announcement" List can I Build?
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There are a wide variety of "announcement" lists that you can build. Let's briefly look at nine of them...
* PLR List. You can swipe my idea and create a list of private label rights buyers.
* New Offers List. Build a list of people who love your work and want to be notified any time you have a new offer available.
* Pre-Launch List. Create buzz and anticipation for an upcoming new product release by building a pre-launch list several weeks (even months) in advance.
* Ezine Publishers List. A list of publishers wanting any new ezine article you have that is available for them to reprint in their ezines.
* Bloggers List. Allow bloggers who are looking for ready-made content to post to their blogs. "Announce" to them when you have new content.
* Industry News List. Every industry needs someone who has their finger on the pulse. You could become the "go to" guy or gal for breaking news about your industry.
* Joint Venture List. Everyone needs a list of partners and affiliates ready to promote your new offer anytime you have one.
* Incentives List. How about creating a list of people to whom you offer "bonuses" if they purchase a new product of someone else through YOUR affiliate link.
* Freebie List. Regularly give away rebrandable content (reports, articles, videos, etc.) to these subscribers to earn commissions.
While all nine of these lists aren't necessarily "buyers" up front, they each can certainly lead to buyers and revenue for you if you implement them. Content is king. But let's not forget that there are a lot of queens, princes, dukes and earls out there too.
"What is this type of list?" you ask. - The "announcement list". I've been teaching about the "announcement" list since at least 2002 (on record at an event). And, yet, it's a widely untapped asset in most email marketing circles. The main reason is: nobody's teaching it. And so, nobody knows anything about it, let alone how to effectively create one of these lists. So, we're going to revisit it.
-------------------------------------------------------
What Is An "Announcement" List?
-------------------------------------------------------
DEFINED: An announcement list is a list whose sole purpose is to "announce" (I.E. Inform, notify) when something new is available for review, consumption or purchase. In other words, it unapologetically says, "Hey, I just released XYZ. Come check it out!" Now, at first glance you may be thinking, "Who would join a list that offers no content and only sales pitch?" If you say it that way, it doesn't sound too good to me either! That's why you don't say it that way. Let's take a look at HOW to "say it"...
-------------------------------------------------------
How About An Example "Announcement" List?
-------------------------------------------------------
If you go to my site you'll find a textbook example of this concept. PLRSO stands for "Private Label Rights Special Offers" I established this list for the sole purpose of informing people anytime I have a new PLR offer available for them to buy.
That's it. I don't send out ezine articles to them. No newsletters. They don't get blog posts. There aren't any special reports. No content of any kind. What they get, in essence, are sales messages. And there are already 2,822 subscribers, many of which have already purchased some of the PLR special offers that have been "announced" to the list.
And how, does it work! Here are some of the reasons...
1. I used an 'in-demand" product and allow my subscribers to start ahead of others by knowing about the new release before it is available to the rest of the world by joining the list.
2. I don't call it an "announcement list", instead it is my "Free PLR Club". That dramatically changes the perception.
3. I purchase a separate domain name for it, increasing the perceived importance and value to those who subscribe.
4. You don't have to buy to join, nor do you have to buy after you've joined. No commitment. Buy what you want, pass on those you don't.
5. An example of cost is provided with what you can purchase presently. This further shows the "value" of the complementary membership.
The idea of creating the "announcement list" becomes a complete no-brainer when you throw in the following twist. My affiliates get to "give away" free memberships to the PLRSO club. Then when a referral buys an offer, they get a check. I get a lot of other people promoting and building my list for me and we all win.
Right now the wheels are churning, er turning...
-------------------------------------------------------
What Kind Of "Announcement" List can I Build?
-------------------------------------------------------
There are a wide variety of "announcement" lists that you can build. Let's briefly look at nine of them...
* PLR List. You can swipe my idea and create a list of private label rights buyers.
* New Offers List. Build a list of people who love your work and want to be notified any time you have a new offer available.
* Pre-Launch List. Create buzz and anticipation for an upcoming new product release by building a pre-launch list several weeks (even months) in advance.
* Ezine Publishers List. A list of publishers wanting any new ezine article you have that is available for them to reprint in their ezines.
* Bloggers List. Allow bloggers who are looking for ready-made content to post to their blogs. "Announce" to them when you have new content.
* Industry News List. Every industry needs someone who has their finger on the pulse. You could become the "go to" guy or gal for breaking news about your industry.
* Joint Venture List. Everyone needs a list of partners and affiliates ready to promote your new offer anytime you have one.
* Incentives List. How about creating a list of people to whom you offer "bonuses" if they purchase a new product of someone else through YOUR affiliate link.
* Freebie List. Regularly give away rebrandable content (reports, articles, videos, etc.) to these subscribers to earn commissions.
While all nine of these lists aren't necessarily "buyers" up front, they each can certainly lead to buyers and revenue for you if you implement them. Content is king. But let's not forget that there are a lot of queens, princes, dukes and earls out there too.
About the Author:
Jimmy D. Brown, one of the most respected online marketing gurus, has been fine-tuning what and how he teaches when it comes to Internet Marketing since 1999. Now you can benefit from those years of experience and also get full PLR rights to many of his best-selling products - at ridiculously LOW prices (I'm talking Ten Bucks). Run, don't walk to his website
